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Global Business Register, Europe’s No1 provider of Official company information, Launch ‘Website Passport’ to combat website Fraud and establish Trust on the Internet.

Industry experts reveal that 3million fraudulent websites are created every year and that up to 70% of shopping cart abandonment is due to lack of trust when buying over the internet. The ‘Website Passport’ Solution aims to deliver Instant Credibility.

County Waterford, Ireland 25th March 2011

Global Business Register, are delighted to today announce that, in partnership with leading Certification Authorities (CA) and specialists in SSL security GlobalSign, together will offer a leading edge website identity solution, a very new and exciting product known as the “Website Passport”.

The Website Passport is an innovative product that allows website owners to conveniently prove their verified identity to users to help establish online credibility.

• A website needs to establish TRUST within 5 seconds to ensure customers stay on the page
• Professional looking websites are NOT enough to establish trust:
• End users are much more cautious due to constant press exposure to online threats and reports that 3 million fraudulent websites are created every year.
• “Up to 70% of online shoppers abandon their shopping carts before completing the checkout process, because of a lack of trust in the site or in the vendor.”
• Site Seals have shown to improve the general trustworthiness of a web site by 86% and the online sales by 11-34% depending on the line of business.

The GlobalSign Website Passport allows website owners to present visitors with a collection of website and company information vetted by the GlobalSign Certificate Authority – all accessed with a single click. Website owners can conveniently display the easy to understand and standardised identity information on all web pages using minimal space via the Passport Site Seal and gain instant credibility. The Passport can be customised by the website owner, choosing from an array of trust-enhancing “apps”. The first batch of apps includes official company information, Web of Trust (WOT) ratings and malware distribution monitoring, the latter of which alerts website owners if their site has been hacked and is unknowingly distributing hidden malware. This alert service facilitates timely removal of any injected code before the website is flagged or blacklisted by search engines

Global Business Register and GlobalSign will be offering Website Passports as a standalone product to allow all organisations with an online presence to establish their identity, and protect themselves and their customers from malware threats. The passport was initially showcased at the RSA Conference in the USA, then launched in the UK with GlobalSign and 123reg, and will be showcased at Infosec and Internet World in the UK in the coming months. The Irish version of the website passport is now available to purchase. Global Business Register are also interested in hearing from Irish Web hosting companies who may also wish to resell this product in Ireland, please contact Grace O’Rourke Veitch at grace.veitch@gbrdirect.com for further information.

Commenting on this new product, Ben Cronin, Chief Executive Officer of Global Business Register, said “We are very excited about the launch of the Website Passport and the new opportunities open to us from our partnership with GlobalSign. Here at Global Business Register we are committed to establishing trust on the internet and are delighted to be able to use the information already available to us through National Registers to offer consumers peace of mind when shopping online.”

“The Internet has become a minefield of fake and fraudulent websites, and the GlobalSign Passport is an essential tool for legitimate sites to build trust with their customers”, said Paul Tourret, Managing Director of GMO GlobalSign Limited

For more information go to the Passport website - http://www.trustpassport.com/

About GBRDirect

Global Business Register Ltd, an Irish company with offices in Waterford, Ireland and London, U.K. is the leading on-line provider of official live Company Information electronically sourced through the Official Company Registration offices using a single point of access., They currently provide access to 24 European Registry’s, 19 U.S. State Registers and other unaffiliated national company registers. With access to data on over 22 million companies, GBRDirect is the most reliable source for checking the legal and financial status of potential customers, suppliers and partners. The information is delivered, time and date stamped, in real-time to your desktop.

About GMO GlobalSign

Established in 1996 and as a WebTrust accredited public certificate authority, GlobalSign offers publicly trusted SSL Certificates, EV SSL, Managed SSL Services, S/MIME email security and Code Signing for use on all platforms including mobile devices. Its Trusted Root solution uses the widely embedded GlobalSign Root CA certificates to provide immediate PKI trust for Microsoft Certificate Services and internal PKI, eliminating the costs of using untrusted Root Certificates. Its partnership with Adobe to provide Certified Document Services (CDS) enables secure digitally signed PDF documents, certified transcripts and e-invoices. These core Digital Certificate solutions allow its thousands of authenticated customers to conduct secure online transactions, data transfer, distribution of tamper-proof code, and protection of online identities for secure email and access control. The company has a history of innovation within the online security industry and has offices in the US, UK, Belgium, Japan, and China.

For further information, please contact:

Global Business Register Ltd.: Aisling Richards – Marketing and Business Development Associate

Phone: +353-51-302187

Email: aisling.richards@gbrdirect.com

Web: www.gbrdirect.eu

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