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Global Business Register Selected as Semi-Finalist for London Innotribe Startup Challenge

Waterford, Ireland, 3rd April 2013

Global Business Register (GBR #GBRDirect) is today delighted to announce that it has been nominated as a semi-finalist in the Innovator category for the Swift Innotribe London Startup Challenge, honouring the company as one of the most promising financial technology and financial services start-ups. GBR will compete against 14 other start-ups at the Innotribe London Showcase, to be held in Level 39 in London’s Canary Wharf on 18 April, 2013. GBR will compete to secure a place as a finalist for the $50,000 grand prize @SIBOS in Dubai later this year and gain valuable exposure to investors and financial institutions via the SWIFT network.

Launched by SWIFT, the Innotribe Startup Challenge introduces financial industry decision makers and early-stage investors to the emerging innovations poised to transform the financial services industry. The Challenge is a year-round program that features three regional showcases in the US, Asia, and Europe where participants gather for fast-paced company pitches, insightful discussion of emerging innovations, and social networking events.

"This recognition is a testament to GBR's ongoing innovation and the spirit of collaboration that underpins all our efforts," said Ben Cronin, Co-Founder and CEO of GBR. "The TrustInside service was created with both the customer and the service provider in mind. Both sides have a strong financial interest to ensure that user credentials are not exposed to inappropriate usage. The financial cost of identity theft in one form or another is in the tens of billions of dollars and we hope that by helping companies to deploy the service we will be able to make a significant dent in the quantum of those losses"

Today’s internet world requires users of secure services to authenticate themselves before they receive access to the services they seek. Simply put, you must login! This need to login has spawned an ever-increasing number of websites that mimic the look and feel of a genuine website with the intention of fooling the unsuspecting user into entering his user credentials (login name and password). These details, once entered, are recorded and used by the fake website operator and ultimately used to steal assets from the user, either in the form of cash or information.

GBR’s entry, TrustInside, is a new service containing patent pending technology, that can help solve the password phishing problem through innovative uses of technology and by empowering users to help protect themselves. The TrustInside service incorporates two distinct components. The first allows a user to confirm that they are on a genuine website using GBR’s Trust Passport , the second eliminates the need to transmit your password outside your browser which means it can’t be intercepted.

For more information on Global Business Register and its products visit our website http://www.globalbusinessregister.com
Or, contact us at info (at) gbrdirect.com

About Global Business Register

Global Business Register Ltd is a leading on-line provider of verified identity and trust solutions for companies and individuals that rely on access to official, live data sources. GBR provides direct, electronic access to the official company registration offices in 26 European Countries and over 45 US State Corporate Registers. With GBRDirect you can check the legal and financial status of potential customers, suppliers and partners as recorded in the official government registers. The information is delivered, time and date stamped, in real-time to your desktop. Using the access to this data, GBR has developed a range of online identity products to solve emerging business problems revolving around verified identity.

About Innotribe

Launched in 2009, Innotribe is SWIFT's initiative to enable collaborative innovation in financial services. Innotribe presents an energising mix of education, new perspectives, collaboration, facilitation and incubation to professionals and entrepreneurs who are willing to drive change within their industry. It fosters creative thinking in financial services, through debating the options (at Innotribe events) and supporting the creation of innovative new solutions (through the Incubator, Startup Challenge and Proof of Concepts (POCs). It is through this approach, the Innotribe team at SWIFT is able to generate a platform that enables innovation across SWIFT and the financial community. For more information, please visit www.innotribe.com.


SWIFT is a member-owned cooperative that provides the communications platform, products and services to connect more than 10,000 financial institutions and corporations in 210 countries. SWIFT enables its users to exchange automated, standardised financial information securely and reliably, thereby lowering costs, reducing operational risk and eliminating operational inefficiencies. SWIFT also brings the financial community together to work collaboratively to shape market practice, define standards and debate issues of mutual interest. For more information, please refer to www.swift.com.

Kyckr Ireland Limited | Arclabs Research & Innovation Center, WIT West Campus, Waterford, Ireland | t: +353 (0)51 306282 | e: info(at)kyckr.com |
Ireland Registered Company Number 436024 | Directors- Ben Cronin & Robert Leslie | © Kyckr | All rights reserved 2018